It's not unusual for a large car company like Honda to advertise its newest release on a billboard -- unless, of course, that billboard exists in a virtual gaming community on Facebook.

To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town, a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services.

The game was launched by Cie Games on August 9.

During the two-month promotion period, clickable ads featuring a rendering of the Honda CR-Z will appear on all in-game billboards. These billboards are stationed next to player garages, where users begin every game session.

In addition, Honda will be one of the game's "Featured Garages," where users can watch the vehicle's video commercial and purchase a Honda CR-Z for their own garages. The game version of the car is uniquely enabled to travel to both the beach and snow-covered environments simultaneously, highlighting the CR-Z's sporty and fuel-efficient capabilities. The car will remain in the game even after the promotion period ends on October 23.

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